A whole lot of people believe that if they finally find a business they love and that makes money, they will be happy – because they won’t have to work another day in their lives. True or Myth?
Author’s Note:This entry is part 3 of the series “Business Myths” if you are curious about starting a business or have some questions to ask about starting one, please leave it in the comments section below.
I have heard this numerous times in Q&A’s in my talks. The truth is, business and work can be enjoyed. But what’s also true is that there will be parts and parcels of your business that you will not enjoy.
And that is where a lot of businesses fail too – because the things that are not enjoyable for the founder are left to rot.
These ‘unenjoyable’ parts are usually legal and accounting – two very critical aspects of a business that cannot be left to rot. If unchecked, these two can come back to bite your business’ head off in time.
I love doing SEO and I love experimenting and tinkering with technical stuff. I love the competitive nature of my business too. But like any other entrepreneur out there, I hate payroll, I hate legal, I hate accounting – these are just things that are a bother to me.
But I still do them diligently. Because they are critical to my business’ survival and growth.
Don’t be fooled. Work is work – that’s why we call it work and not play. If you don’t have to work for another day in your life, you are either fully retired or unemployed.